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The irony that I ban photography in the bar but maintain an Instagram account has always sat uncomfortably with me. The reason behind this often controversial ban is twofold. Firstly it's my job to make your bar experience as convivial as I can. Your attention in a bar should be directed to your present company, not your phone. Even if that company is yourself, as there is nothing wrong with a quiet drink alone; I feel you SteveSmith!

The second factor is a selfish one: I want you to experience the precision and care we put into our cocktails. You are paying a premium for our drinks, so it's important to me that you enjoy them at their optimal balance and temperature.  Watching folk drink diluted, stale cocktails because of a social media shoot is almost as infuriating as witnessing a couple's date night ruined with incessant camera flashes. I'm all for the shared experience, but I don't agree that equates to an emoji and lousy phone snap. 

The simple choice would be to delete all our social media accounts, but there is a practical advantage of your phone helping you to find a tiny bar, hidden down a laneway, off another quiet laneway. Killing our social media also makes it difficult to say, join us in Bondi next week for our pop up, or I’ve just flown in from Como with a suitcase full of rare Amaro, get in here quick before we drink it all ourselves. 

This idea of this fortnightly blurb is an attempt to keep you informed in the least annoying format possible. Let us see if we can make this work for us both.

If it gets too spammy, just unsubscribe at any time. I promise not to get offended, and any feedback is also warmly welcomed.  

Cin Cin

Matt Bax



We are hijacking Bondi's iconic Icebergs Dining Room and Bar next Sunday, 8th July. We will be serving four signature winter drinks against the background of that famous swell and Head Chef’s Monty Koludrovic’s incredible aperitivo snacks. 

Our last event in Sydney sold out, so if you happen to be escaping the Melbourne winter like us, we would love to see you there. For reservations, please call 0293659000 or email 


On the topic of social media, I came across this interesting podcast recently with Sam Harris and Tristan Harris (no relation). Listen to these smart cats discuss the battle against social media propaganda here.

Tristan Harris has been called the “closest thing Silicon Valley has to a conscience,” by The Atlantic magazine. He was the Design Ethicist at Google and left the company to lead Time Well Spent, where he focuses on how better incentives and design practices can create a world that helps us spend our time well. 

"In this episode of the Waking Up podcast, Sam Harris speaks with Tristan Harris about the arms race for human attention, the ethics of persuasion, the consequences of having an ad-based economy, the dynamics of regret, and other topics.